By using data of 112 salespeople from several industries the study found that the intensity of technology use positively affects attitude towards social media, which positively affects social media use. Intensive technology use in turn positively affects customer relationship performance (customer retention). Due to digitalisation customers are becoming more informed and rely less on traditional selling initiatives (Ancillai et al. 2019). Buyers are relying more on digital resources and their buying process more often involves the use of social media. For example, in the research B2B buyer survey, 82% of buyers stated that social media content has a significant impact on the purchase decision (Ancillai et al. 2019; Minsky and Quesenberry 2016).

The study also used nine in-depth interviews with B2B senior managers and social media specialists about adoption of social media by B2B. It was found that perceived pressure from stakeholders influences B2B organisations’ adoption intention of social media. Keeping up with the latest social media marketing statistics helps you refine your strategy and set smarter goals. The concept of buying something you saw on social media is not new.

You’ll learn how to create memorable and unique content that stands out in comparison to the competition. HubSpot offers a free social media certification course that teaches you how to engage with your customers and improve conversions. You’ll also gain a better understanding of how to develop your strategy, extend your reach, and measure your social media ROI. Any metrics tracking tool you use will give you a better understanding of what your followers and audience respond well to and what you should consider modifying to improve engagement. Look at your analytics to see when you get the most engagement, and create a posting schedule that speaks to those times. Then, you can begin experimenting with more or fewer posts — as well as other factors such as the time of day you’re posting on social — to determine what provides the highest level of engagement.

The major social media platforms used in this regard are Instagram, Facebook, Twitter, TikTok and LinkedIn. Content is made according to the platform and audience to ensure maximum engagement and interaction, to establish a brand community. One of the benefits of social media marketing is that you get comprehensive audience and campaign performance metrics easily and quickly to ensure you’re aligned with your primary goals.

Here are seven key pieces of work that go into a social media marketing strategy. SMM is simply the practice of using social media platforms to promote a brand, product, or service. Paid advertising campaigns on social media platforms allow your business to target specific demographics and interests, maximizing the reach and impact of your primary message. You can use this information to form buyer personas, which help you understand who you’re targeting on social media. When you compile this information, you can determine which social media platforms are best for your business. You can focus on platforms where your target audience is likely to spend their time.

Influencer marketing on social media is a great way to increase brand awareness and reach new audiences. Social media marketing encompasses the utilization of social platforms to endorse products, services, or brands. It’s about crafting and disseminating content, fostering audience engagement, and implementing diverse tactics to meet marketing objectives, such as bolstering brand visibility, driving web traffic, or lead generation. Regularly using analytics tools to track metrics like social media ROI, reach, and engagement is crucial. Social media management tools like SocialPilot offer a centralized dashboard for scheduling, monitoring, and analyzing social media activity.

Diversify with posts, Reels, infographics, and Stories to match your audience preferences. Product marketing is essential for most brands these days, so it is important that you avoid some common pitfalls of it. Consistency in your posts and interactions fosters trust and loyalty among your audience. By answering these questions, you can carve out a unique space for your brand in the crowded social media landscape.

You’ve probably received quite a few feature or product requests while managing your brand’s social inbox. However, the report also found that authenticity is losing its appeal among younger generations. While trust in influencers remains strong—and is even growing among younger consumers—only 35% of Gen Z value authenticity, compared to nearly half of Millennials, Gen X‌ and Baby Boomers.

It’s best to plan your content calendar ahead of time instead of creating and publishing content spontaneously. Armed with your content pillars and formats and the platforms you’ve decided on, you can begin to map out the content itself on your social media content calendar. For example, pouring your social media marketing efforts into LinkedIn might not be your best course of action if you’re trying to reach teenagers. Similarly, TikTok and Snapchat are unnecessary if your target market is retirees. When starting out, it’s better to pick a few platforms your target audience is on rather than trying to maintain a social media presence on all the different platforms.

Our RACE Framework has a data-driven structure that marketers can use to plan their own strategies. As an alternative, this is the most recent compilation of active users for the main social networks as we enter 2025. Since it’s the start of the year, we have included the most recent research from the end of the previous year, but will update this compilation of research through 2025. We include the lastest figures for the fast growing social networks such as Threads and Bluesky which has recently announced dramatic growth as many people switch from X / Twitter. Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2025.

Choose Platforms That Fit Your Content Style

A good content strategy means your social media efforts are in line with your business goals and your audience. It outlines what content to create, which channels to use and how often to post. [newline]Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. A digital marketer uses digital devices and digital marketing techniques, such as social media marketing, SEO and content marketing to drive awareness, interest and sales of business products and services. To be an effective digital marketer, you need to be adept with a variety of digital media as well as possess strong marketing skills.

Set Goals

Organic social media marketing is free (just time investment) but a small business might spend $500-$2000 per month for professional management including content creation and basic ads. Costs depend on platform, posting frequency and whether you do it in-house or outsource. Social media marketing is no longer a trend – it’s a part of modern digital marketing. By having a solid social strategy, creating content, and measuring regularly you can use social media to get what you want for your business. Neither is creating, maintaining, and implementing a social media strategy. As platform changes happen, your target audience evolves, and your product/service/skill improves, so will your social media strategy.

That engagement also puts a human face to the business, which can help you stand out from competitors and major brands. But it helps define parameters around what gets posted, why, and where, which is important for understanding what your audience is engaging with and how to refine it if needed. Partnerships with complementary brands expand your reach and introduce your business to new audiences.

in social media management. New networks, yet unheard of, will continue to pop up and fight for dominance or carve out a niche in this dynamic industry. Businesses will be on a constant lookout for the latest edge to cut through the clutter and connect with new customers. The benefits of social media become apparent when people begin to comment, tag, share, and message you (or your business).

By following a structured approach, you can create an effective social media strategy to grow and engage your company or business effectively. Different platforms offer a variety of paid ad plans, allowing you to customize preferences like the audience you want to target, your daily budget, and other specifics to ensure your ads are relevant and effective. With AI-powered Ads Optimization, you can take it to the next level, refining your ads to maximize results without increasing the budget. To succeed in social media marketing, businesses need a clear strategy that aligns with their goals and audience.

This exemplifies how live sessions can provide value, build authority, and encourage real-time interaction with the audience. While mainstream platforms like Facebook and Instagram dominate, niche platforms such as BeReal, Lemon8, or Pinterest cater to specific audiences and often have less competition. These platforms provide opportunities to connect deeply with highly targeted groups. This site contains content that depicts the opinions and views of others and does not necessarily represent the opinions and views of QuickFrame Inc. or its employees. Use these mediums to share temporary content and stay at the top of users’ feeds.

The good old Canva also has an AI image generator now that you can use to make thumbnails for your YouTube videos or images for your Instagram posts. These influencers have an audience consisting of parents who have the spending power and motivation to buy your product. To make sure your budget spending is resulting in a decent return on investment (ROI), you must have a game plan.

Leave some wiggle room in your content calendar to jump on trends and test your out-of-the-box ideas. If you’re a creator, it’s best to have a maximum of three goals to provide focus to your social media efforts. You can layer more goals if you have a social media team and each person can be assigned to specific goals. The beauty of digital marketing is that it’s relatively easy to track results.

Build A Social Media Marketing Plan

SMM is a dynamic field that requires constant tracking, adapting, and optimizing of processes and techniques. Marketers must refresh their knowledge and skills continuously in line with the latest feature, strategies, and best practices in social media marketing to maximize the results of their SMM efforts. Running and optimizing paid social media campaigns, particularly across multiple platforms, is complex and requires a high degree of specialization. However, several platforms have established themselves as powerful tools for businesses looking to enhance their social advertising efforts. In fact, video content consistently outperforms other formats across platforms, providing a dynamic and engaging experience that resonates deeply with audiences.

Strikingly provides a comprehensive platform that can help you streamline your social media efforts and maximize your results. By following the steps outlined in this guide, you can effectively leverage social media to elevate your brand and drive growth. Social media marketing refers to using social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic. It involves publishing great content on your social media profiles, listening to and engaging with your followers, analyzing results, and running social media advertisements. Social media plays an important part in the company’s decision-making process. Using information collected from social media can help companies to have a set of reliable attributes that comprise social, economic and environmental aspects in their decision-making process (Tseng 2017).

By using hashtags in your posts, you can increase visibility for your brand. Several examples of hashtags you might add to your posts include #CPA, #taxseason and #accounting. Once you create your business profiles, you’ll need to maintain and optimize them. Then, you’ll want to develop a content calendar that describes what you’ll post, when you’ll post it and where you’ll post it.

Here’s how brands can meet rising expectations and respond with care, speed, and strategy. YouTube says its July 15 monetization update won’t specifically target reaction or clips channels, but warns enforcement will increase for repetitive or spam-like content. You can expect your followers, engagement, and website traffic & conversions to increase monthly. We will create content that fits your business by examining your questionnaire, brand guide and any other material you give us.

Beyond that, you can host giveaways for people who share their thoughts with your team. Promoting and sharing your products on social media is a simple เพิ่มผู้ติดตาม way to improve lead generation, boost conversions, and increase sales. Here are some examples I found on how to use social media to generate more leads.

And that’s because social media users crave immersive experiences, and video content fulfills that need by delivering stories, products, and messages in a way that keeps them hooked. By varying the themes, topics, and delivery methods, brands can cater to different audience preferences, keeping their content for social media marketing fresh and appealing to a wide range of followers. Increasing your engagement on Facebook, Instagram or any other social media platform that is important for your brand, is key to building a strong relationship with your audience. Finally, use social media management tools to automate posting and free up time to engage with your audience.

AMOS software and Structural equation modelling were employed to test the proposed hypotheses. By using a sample of 105 UK companies, the study found that perceived usefulness of social media is influenced by image, perceived ease of use and perceived barriers. Also, it was found that social media adoption is significantly determined by organisational innovativeness and perceived usefulness. Additionally, the study tested the moderating role of organisational innovativeness and found that it does not affect the adoption of social media by B2B organisations.

Prioritizing audience targeting, creativity and strategic budgeting will separate winners from those just burning through ad dollars. We all know social media is ingrained in daily life, but how people use it is changing. While growth may seem slow, that’s only because most of the world is already online.